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Website Conversion Comparison of Amazon and Walmart

Summary

This is a pretty long, in-depth article. The 7 points below are the key points discussed in this article. They summarize my findings on how Amazon increases the likelihood of converting a normal visitor, into an engaged shopper, and finally into a paid customer.

So If you want to skip through the background and directly jump to the key section of the article, then scroll below to the ‘Key differentiators in shopping experience’ section.

  1. Direct Product Display Vs Category Display
  2. Rating Window Overlay
  3. Reviews Differentiated By Color
  4. Bolder Product Pictures And Fonts
  5. Amazon Badges Vs Walmart Badges
  6. Multi-Colored Product Description…


Why We Must Differentiate Between Good And Bad Inequality

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Inequality Needs To Be Monitored- Both Good & Bad

Key Takeaways From Article-

  1. Entrepreneurship, Innovation in products and process would create good inequality. The innovator or company, becomes richer not by charging undue prices but because, it helps other people save effort, money or both.
  2. Elements like Protectionism, favoritism, red tapes by Government and corruption would lead to bad inequality. The business owners becomes richer because people are paying heavier price for a product or service with no competition
  3. Increase in Inequality alone doesn’t paint the picture right. We must understand decrease in poverty rates and growth of middle class among other things
  4. Inequality in Access to right information, facts and support system is much worse than inequality of wealth. Inequality of wealth is just an outcome for lack of timely information and support system. …

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A Mentor can cross the line of fire & be a great friend!

Academic schooling is primarily expected to impart the hard-skills needed to do different jobs in the industry. However, there’s a world beyond books, exams, and online courses. At the end of the day, we all work for different companies, freelance or start our own. In any of those situations, one’s required to collaborate with different people, departments and challenges.

The challenges can be due to a plethora of reasons. From shifting in required skills, office culture, finances, moving to a different role or city, economic downturn and so on. The real situations start when school ends. And often there’s no one to guide us through. I have heard and seen people coming under severe pressure as the career goes on. That’s when a lot of folks would look to help, but it’s difficult to trust someone all of a sudden. What’s a criterion to asses how reliable is someone’s advice? …


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A Caring mentor can help you cross the burning stopper lines!

We all know the many benefits of having a mentor in life. Be it personal or professional, we all like to second check our thoughts with people who we trust. Whether it’s about deciding between a college or a program, preparing for the first job or planning a switch, higher studies or moving to another city, good advice can be invaluable!

One thing helps in wading through such situations. And that is reaching out to someone who has been in those shoes which you are aiming to get in. Whether you want to chart your own specific path or follow a proven degree to job journey. It’s almost always better to be cognizant of what’s around you, what’s already happened, and what new can be there in the near future. …


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There are countless directions your career can go in 2019 and ahead!

In this digital era, technology has become an integral part of our lives. Not only personal, but technology has also taken over the workspaces too. Every day new robots are getting capable of making many tasks simpler and automated in different areas. Kai-Fu Lee, a leading venture capitalist, believes that 40% of the jobs globally will be automated in the next 15 years. But as the door closes on one end, another opens on the other end. Humans, who have been at the center of innovation since decades, will find new professions surrounding AI. …


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Enjoy the new Quick Magazine with your Coffee!

Hey Quick Learners!

QuickCode publication has been growing at a consistent pace thanks to all of you, its readers and writers combined. Many of you often submit us story from your own learning experience for the benefit of the larger technology learning community. This greatly enables other learners in the community as they can relate to their own learning challenges.

However, given the volume and fast pace nature of online publication, sometimes good stories can often get pushed behind the curtain very fast. And in some cases, even the best-written knowledge articles and experiences don’t get the justified exposure. …


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What to Learn if You Have some time on Hand

I came across this question on Quora, and it sparked my thoughts. The question was open-ended with very little details. So I made some assumptions based on the combination of what I might have learned, and what others around me are currently learning (or planning to learn).

I assumed, that the person looking for this answer wants to learn something that might be helpful in the future in terms of job prospects. I would suggest you consider learning something in one of these areas:

User Experience- It’ll help you appreciate how modern day tech companies like Facebook, Uber, Airbnb design their new products. …


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Img Source: https://www.quickcode.co/design

Subtlety is the soul of most impactful designs. Perhaps for that reason alone, the conversation around design, has mostly been in the background of Data Science, Artificial Intelligence, IOT and so many other so-called sexier technologies of the last decade. Not to take anything away from those disciplines. But for some reason, the design conversation has been in this unique position of being the second most important thing in the industry. At least this was the case until ‘mobile applications’ arrived. And since then shadows have started to clear off from the talks about user experience and designers.

With that thought in mind, I ended up doing some research around modern day development in design tools and resources. During which I came around some pretty cool new tools that I was completely unaware of. Fair warning, am not a professional designer, though I collaborate with some at my work and marketing community in general. So without further delay, these are the 7 coolest and modern design resources I believe, any beginner or a pro designer should know! …


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Img Source: https://blog.ladder.io/ab-testing/

I have been a digital analytics and optimization consultant since last 4–5 years. After 100 plus A/B tests with different companies, I have gained a few valuable insights in managing a Digital Optimization Program. There’s a repeatable process of ideation which has been sparingly discussed in regular A/B testing articles. This article is about those learnings.

Let’s look at some of those challenges and solutions in the following scenarios.

Scenario 1: Under testing of Less prominent features

A website even if for a single product, is supported by other factors for a complete experience. …


Get started with game development in Unity

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Unity is the best-known game development engine in the market today. It’s a cross-platform engine developed by Unity Technologies and first released in 2005. They have two separate engines for game development in 2D as well as 3D.

Job Opportunities

Game Development is a powerful and niche field. Consequently, the jobs in the field are also niche. However, the number of candidates are also usually less than typical web development or software programmers. One thing to cheer about is, an increasing number of companies are entering into game development, gamifying learning, training, animated onboarding experiences and so far. The field is experiencing growth and is not on the radar for a typical programmer or beginner in the field. …

About

Pankaj Singh

Analytics Manager @Avnet| Socially Curious| Curator of Ideas| Painting Imaginations

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